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How To Succeed At MLM By Solving Problems Instead
Of Selling.

By David Ledoux.

What do people buy in MLM? Why does someone join an MLM opportunity or buy products from a multi-level company?

Would knowing WHY help you build a bigger downline and a more profitable MLM business? Of course it would.

The internet is made for that very reason. If we know what people are looking for, we have an advantage. If you use the popular search engine Overture and analyze its search patterns, you'll be amazed.

What do you think is a more popular search - MLM or work at home? What do think is a more popular search - MLM or home-based business?

Searches done in July 2004: Work At Home
Count		Search Term
401436		home based business opportunity
313502		work at home
310780		work from home
28662		work at home job
16197		work at home opportunity
12538		work from home job
11149		work at home moms
11053		work at home business opportunity
10371		work at home business

Searches done in July 2004: Home-based Business
Count		Search Term
401436		home based business opportunity
362672		home based business
5514		home based business idea
4398		based business earn from home home home home income money work
4200		best home based business
4079		internet home based business
3495		home internet based business opportunity
2999		based business home legite

Searches done in July 2004: MLM
Count		Search Term
65371		mlm lead
50020		mlm
17997		new mlm
17894		mlm software
15304		mlm consultant
9776		mlm company
6175		best mlm
4635		mlm success

It's not even close. People don't want to join an mlm necessarily.

They want a solution to a problem! They may not want free mlm training. They may not want your product, or your fancy mlm website flash movie, or your super support team. They aren't looking for that. They are looking for one thing. A solution to a problem.

What problems? They hate commuting, they hate the low paying jobs, they hate their boss, they hate the lack of recognition, they hate the stagnant work environment, they hate the lack of job security, they hate not owning their own life!

The secret is to position your mlm opportunity as a solution to their problem!

Start to think like a prospect. Focus on helping them see that you have a better way. Focus on relieving their pain. You don't have to sell anything to anybody if you focus on helping them. People want to be their own boss. People want to work from home. You have a solution to their situation.

Good luck in your business!