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If The Name of the Game is Names, Then Learning to Create Prospects And Mastering MLM Lead Generation Is The Single Highest Money-Making Activity That You Can Focus On!

By David Ledoux

How big is your list in network marketing? Do you have enough MLM leads? If you don't have MLM leads pouring in on a daily basis, chances are you aren't talking to enough prospects.

How do we know that people involved in network marketing don't have enough people to talk to? How can we boldly state that the #1 problem in multi-level is not having enough mlm leads?

Simple. We asked 1000 new mlm distributors a simple question. "what is the single biggest problem you face in your MLM business?"

The overwhelming majority said "generating mlm leads".

Want further proof? We used the popular Overture search engine to track the keyword searches in July 2004. If you search "MLM" it brings up a related list of all searches that month. Here is part of the list:

Searches done in July 2004
Count		Search Term
401436		home based business opportunity
65371		mlm lead
50020		mlm
17997		new mlm
17894		mlm software
15304		mlm consultant
9776		mlm company
6175		best mlm
4635		mlm success
3617		mlm business opportunity
3232		mlm secret
3120		mlm opportunity
2731		mlm network marketing
2472		mlm home business
2214		top mlm
2213		mlm lead generation
2104		mlm mailing list
1605		mlm business
1391		free mlm lead
1387		opt in mlm lead
1253		best mlm business
1191		mlm business plan
1156		mlm prospect
1151		mlm business lead
1096		real time mlm lead
1060		mlm lead list

Out of the top 25 search topics relating to MLM, 8 are directly related to mlm leads. If you factor the total percentage of searches, 75,773 out of 220, 165 it confirms it at 34%. In fact, mlm lead is searched more often than mlm!

If you don't have enough people to talk to, wouldn't you agree
that your downline doesn't either? That is why so many
rookies struggle and downline retention is such a challenge.

3 Things To Do Right Now For Your MLM Business

1. Research lead brokers. Be extremely careful! No one can generate a better lead than you. Often lead lists are old, stale genealogies from defunct mlm companies. Or worse, they are nothing more than email spam lists. Never risk too much money on buying leads. Start small and test. Test, test, test! Talk to your Mastermind Team and compile data on the good, the bad and the ugly of lead generation companies.

2. Get trained. Research free MLM training, paid coaching and phone consulting, and work with your upline. Find out how the top recruiters in your company do it. Discover what works and model it. Tony Robbins says, "success leaves clues".

3. Learn how to market better. It takes an average of 3-7 exposures for the average prospect to take an interest. Most rookie networkers quit far too soon on a lead. There is gold hiding in every member of your downlines list of unworked prospects. Teach your team how to tap that goldmine!

You are at a huge advantage. Once you discover the biggest problem your downline faces, you can begin to create solutions to help them.

Good luck in your business!